7-Crucial Criteria for Navigating a Successful Marketing Career

You can’t be overcome by fear of failure. You have to be more excited by the opportunity for success.

Episode Summary

Grant Johnson — CMO of Emburse — joins host Connor Dube to talk about how to be successful in your marketing career. Learn Grant’s seven criteria for personal and professional success in business. From company culture to business model and financing, what should you know about — and value in — the place you work?

Key Takeaways

• Be intentional about your life and career. Make choices you’re comfortable with in the short and long term. In some cases, the best decision you can make is saying no. Take your time, do your research, and trust your instincts. You’ll be happier in the long run.
• Look beyond marketing channels at avenues for expansion in your marketing efforts. Avenues include channels, but you can also examine opportunities for geographical, referral or resale, and product or product line expansion.
• Digital savvy is essential. Everyone should have it. Work to increase digital capability within your organization to take full advantage of the opportunities offered by the digital space — whether it’s a website, social media, a webinar, or an online community. Digital marketing is quick, flexible, and always available.

Recommended Reading

The CMO Manifesto: A 100-Day Action Plan for Marketing Change Agents — John F. Ellett

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