How to Fill Your Funnel with B2B Leads

We’re there to help. We’re there to serve. And the people that show up with us, they’re also doing the same thing. Like, we’re not trying to get anything out of this except in all honesty, sharpen our tool shed [and] get better at what we do.

Episode Summary

Tom Slocum and Jeff Swan — of “Fill the Funnel” podcast fame — join Connor to discuss challenges sales professionals face when learning their trade, necessities for successful selling, and the importance of a peer community for collaboration and camaraderie. Hear B2B Mentors’ first “threesome” talk about community sourcing for sales solutions, gamification for exceeding goals, and getting creative with marketing channels.

Key Takeaways

• One big challenge in sales today is an absence of mutual understanding between the C-suite and the sales team. Leadership may have outdated ideas about what strategies work best, and sales teams may have trouble finding support for newer approaches.
• Three things you MUST have for a successful outbound engine are: strong messaging, a structured approach (e.g., channels, tools, sequence), and realistic benchmarks.
• A peer community, such as Tom and Jeff’s RevLeague, is an excellent resource for information, ideas, mentoring, problem-solving, collaboration, and camaraderie with your fellow professionals. Sales reps share common experiences across industries, and a strong peer community provides the support you need to boost your sales success.

More Highlights

Don’t miss Connor’s guest appearance on Tom and Jeff’s “Fill the Funnel” podcast.

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