Lead generation is extremely important, and a consistently updated blog offers many powerful ways to attract those qualified leads. But retaining your current business-to-business customers is just as important — and can be much more of a challenge.
Businesses often quantify success through tangible measurements — like leads per month, for example. However, when marketers try to pin down specific numbers to demonstrate their return on investment (ROI), they are often frustrated by the inability to directly connect results with their content marketing program.
Times and trends change, and now that 2016 has officially begun, there’s more you need to know — especially in terms of business-to-business (B2B) content marketing. What’s projected for this year?
Blogs take time. Well, active blogs do. You have to find good, meaty content, write it up into an appetizing feature, and serve it — all on a very consistent basis. That’s a lot to add to your plate, especially if it’s already full — but it is necessary.
Creative writers create content — this is a given. However, what writers generally do not offer is a fully managed content strategy, which is why you must consider options beyond the writer for a successful blog program.
Many companies are taking on content marketing firms to outsource their content, as they simply don’t have the time or resources internally. While it might sound like an easy fix to hire any agency and outsource work, performing a rigorous decision-making process to select the right agency is crucial.
When it comes to the company blog, content marketing experts have varying definitions of the “right” or “best” metrics to measure. However, are there any “right” metrics to measure? Is there one combination that screams “SUCCESS!” for your program? The answer is “yes,” there is — but what those particular metrics are depends entirely on your company.
You might know the term technical debt: In software development, it refers to putting off correcting a flaw in software to speed up product release. The “debt” is the time you borrow, compounded by the costly consequences of not fixing the issue at the outset.
Ever get tired of telling prospects what your company can do for them? Wouldn’t it be easier if your most satisfied clients called them all and told them how good your company is to work with and how you helped their companies meet objectives?
