Let’s be honest: Creating a successful business blog is no easy task. You put countless hours of thought and effort into your blog, so it is understandably disappointing when you don’t see the number of visitors, subscribers, or conversions that you would have liked.
Creating content seems easy in theory: you just whip out your laptop and type away until you have a decent article to share with your audience. Unfortunately, good content is easier said than done.
At Active Blogs we take our coffee very seriously. We even have our own custom blend that we brew at the office! So naturally, when we heard that Starbucks had come out with six limited edition frappuccino flavors, we decided that we absolutely had to try them all....
Email marketing remains one of the most effective ways to communicate with clients and prospects. In fact, MarketingCharts.com reports that triggered emails are the number one real-time marketing tactic used by digital marketers. But someone who is not experienced in email marketing might find their efforts backfiring more often than not.
At first glance, website analytics seem intuitive — until you try to do something constructive with your collected data. It’s then that you realize all you’ve gathered is high-level, general information that doesn’t actually tell you anything about your website’s...
When you’re an expert in your industry, it’s easy to fall into the habit of speaking in jargon. That’s all good when you are with your colleagues; you speak the same language. But when you’re talking to someone outside of your industry, you may as well be speaking in...
Your product marketing, engineering, and every other department in your company includes at least one expert on an industry matter who can speak to your audience and offer information acquired from years of experience. This collective knowledge is what sets your...
The recent fatal Tesla accident fueled a growing skepticism in me about autopilot features. Automation has become so advanced that we are now turning to autopilot in many situations – for better or worse. As with driving in a Tesla, the vehicle for marketing has...
