Make Your Blog a Conversion Magnet
In our last post, we talked about the many ways a blog can support your conversion strategy. In this post, we want to go a little further and talk about how to make those conversions happen. Bringing visitors to your website is great; having them read your posts is...
Website Conversions: A Blog Helps You Connect the Dots
Don’t you wish you knew the one trick that would turn all your best website visitors into customers? But that’s a tough problem because every visitor has a different reason for coming. It’s like trying to finish that 1,000-piece puzzle, but the key piece — the one...
Learn Why Your IT Company Is Missing Valuable Sales Opportunities
Almost every sale is brought through your website at some point in the buying process. Chances are you’re actually missing a lot more sales opportunities than you may recognize. You’ve probably spent significant amounts of time and money making sure your website is...
Building Loyalty to Your Brand Should Be Marketing’s First Priority
Do you find yourself wondering whether brand loyalty even exists?
3 Reasons Why Producing Your Own Blog Can Hurt Your Business
Everybody blogs. Across industries, marketers are realizing the significant benefits blogging brings to their marketing and sales efforts. But this increasing ubiquity also brings with it a significant problem, especially for businesses in competitive industries. How...
What You Don’t Know About Website Visitors Hurts Your Bottom Line
You have traffic, but are you attracting visitors who will turn into lasting customers? Understanding the quality of visitors is more important than quantity alone.
Irregular Communication Is Hurting Your Business More than You Think
If your company is like most, you know that communicating with your customer groups is crucial but doing it regularly is a challenge. You may have large gaps between blog posts and newsletters — or maybe it’s just not getting done at all. You’re not alone. Sixty-two...
