Members of the millennial generation continue to challenge marketers everywhere. With their lack of brand loyalty and high demands, it can be difficult to capture and hold the business of a millennial. Once seen as “too young” to take seriously in B2B sales, the...
Meghan Trainor took the world by a storm with her anti-body shaming smash hit, “All About that Bass.” The Grammy nominated single enchanted listeners around the globe for its unapologetic lyrics about being yourself no matter your size or shape. While Meghan might be...
Search engine optimization (SEO) has changed a great deal over the years. It is no longer enough to stuff as many key words as possible into a web page or blog post. With the frequently updated Google Algorithm, the way you are rewarded or penalized in rankings has...
So your business has a blog. You post content on it fairly regularly. You may even be starting to see results trickling in! But is it enough to only post your blog to one place and hope that it will be found? Even though the mere presence of a blog can provide your...
As a small to mid-sized business, dealing with competitors can be tough. But your approach to dealing with competition can determine whether your business fades into the background and loses profit, or is set far ahead of others in your field. Are you a “Me Too”...
What are your business resolutions for the New Year? Specifically, what are your 2015 content marketing goals? If you are not sure how you can be improving the content you produce, it is time to brainstorm ideas on making your content more effective. Check out these...
You might know the term technical debt: In software development, it refers to putting off correcting a flaw in software to speed up product release. The “debt” is the time you borrow, compounded by the costly consequences of not fixing the issue at the...
You’ve probably heard of a blog. Perhaps you’ve even stumbled into one before. But what is a blog, really? A blog (also known as a “weblog” or “web log”) is a website consisting of regularly updated entries or posts, with features like comments and links to increase...
You’ve heard about the growth of B2B blogging and the many benefits it provides. If you’re still unsure if implementing a blog program is the right move for your company, you’re not alone. Many companies are understandably apprehensive when it comes to investing in a...
