Penguin, Panda, Hummingbird, Pigeon … it may sound like a menagerie, but it actually refers to new versions of the Google algorithm — and these feisty animals may have a huge impact on your business’s website search rankings. If you haven’t already jumped on the...
Think content marketing is a new and revolutionary idea? It has actually been around and proved effective for hundreds of years. When you think about it, it isn’t too surprising — after all, content marketing in its most basic form is just great story telling....
Remember when websites first came into the marketing scene? They were nothing more than an online brochure. Now more than ever, you must transition your website from that outdated brochure style to a living, breathing entity that will drive your sales success. I like...
Did you know that most Fortune 500 companies blog consistently? The University of Dartmouth Center for Marketing Research reports in their 2013 annual study that 78% of Fortune 500 blogs regularly post, keep up with comments, and have active RSS feeds with new...
If you’ve never worked with an outsourced company before, you might be apprehensive about the experience of outsourcing content. How can an outside company understand your industry and business? How time consuming will the process be? And will you even get a...
If there’s one thing Fort Collins does well, it’s beer. Home to 14 breweries, with countless others nearby, the city is a mecca for craft brew lovers — including our own team! Last week the Active Blogs crew had a chance to do a little team bonding with a trip to New...
Nowadays, ALL and I mean ALL roads to sales go through your website at some point. You’ve probably invested hundreds upon thousands of dollars on branding and marketing to get your prospects to your website in the first place. So when they do visit your website, say...
You know your business’s goals, attitudes, hopes, and dreams like the back of your hand — but does anyone else know? When you work at (or own) a business, you get to know its brand a culture, and it is easy to assume that everyone else sees it the same way you do. But...
We all love new prospects — but the success of most businesses depends on our loyal, ongoing clients. While it’s always nice to have prospects in the pipeline, keeping current clients happy is just as valuable, if not more so. Studies show that it costs much less to...
