It’s no secret that content marketing has become one of the most popular marketing trends out there. Unfortunately, it also means that the internet is now flooded with an over-abundance of content — and not necessarily good content. According to the 2015 B2B Content...
After blogging consistently for an extended period of time, you’re bound to run into some content generation roadblocks. If you’re severely lacking blog inspiration, you might be in need of some blog post building blocks — general ideas that can be tailored to your...
What’s the most useful tool a content creator with little time to spare can have in his or her arsenal? An editorial calendar. A content editorial calendar is an outline of the content you plan on creating over a finite period of time. It organizes your topic ideas...
In theory, social media is easy enough. You simply share whatever is on your mind with hordes of followers and watch the shares and new follows role in. But if you’ve had any experience managing social media accounts for your business or organization, you’ve likely...
Over the past several years, the term “optimization” has become very familiar in the online marketing world. Web searches have changed the way users find information, and getting onto that much-coveted first page ranking has become a business’s ultimate goal. But the...
Let’s say a potential customer visits your website. Even better, they liked what you have to say and think you may be a trusted expert in your industry. So naturally they are going to hunt down your business’s information and give you a call, right? Wrong. As much as...
Are you stuck in a blogging rut? Don’t worry, we’ve all been there. As the Client Success Services Editor at Active Blogs, blogging is part of my job — so when I find myself lacking “blogspiration” it can be a frustrating and intimidating experience. But as one who...
Type “how to start a business blog” into Google and you’ll get over a billion hits within milliseconds. Clearly there’s a lot of advice out there on exactly what it takes to launch a successful blog for your business. Saying the process can be overwhelming is an...
When potential clients visit your website or blog pages, they will not all be at the same buying process stage. From the initial awareness stage to being ready to purchase, content plays a vital role in leading potential buyers to choose your IT or tech business over...
