Grant Johnson — CMO of Emburse — joins host Connor Dube to talk about how to be successful in your marketing career. Learn Grant’s seven criteria for personal and professional success in business. From company culture to business model and financing, what should you know about — and value in — the place you work?
Learn how marketing efforts can target industry pain points with actionable solutions, how to build on existing successes with internal programs that encourage innovation and experimentation, and why it’s necessary to continuously verify your message with feedback from stakeholders.
Learn to earn your audience’s trust as an expert beyond the products that you sell and how not expecting anything in return can earn your company unexpected rewards.
Learn how to speak about your competition, what you can do with marketing technology, and hear Daniel talk about the most important focus in all things marketing — the customer.
Learn about the role mentoring — and being mentored — plays in a successful career, the nature of successful teamwork, and how resiliency factors into the success or failure of an idea.
Learn how a small moment of profound realization — followed by a lot of exploration and experimentation — put Mark on the path to mental health and a better understanding of the human condition.
Eugina has built her career on human connection — emphasizing teamwork, personal development, continuing education, creativity, loyalty, and giving back. Learn how to leverage the 3Cs: content, collaboration, and connection and the principles of “scrappy marketing” to adjust and optimize your marketing strategy quickly and effectively.
Greg shares his hard-won wisdom on the challenges of marketing to experts. His experience marketing in highly specialized technical fields — specifically life sciences clinical trials and AI-enabled data analytics — gives him unique insight into the importance of knowing your stuff when pitching to “really smart people.”
To appeal to consumers, hit ‘em where it hurts. Or at least where it might hurt. Neuromarketing specialist Patrick Renvoise discusses the primal brain’s role in human decisions, how and why marketing messages should target our most basic instincts, the neuroscience of storytelling, and much more.
