B2B Mentors Podcast

AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-specific ad agency, in 2014. He’s an official LinkedIn partner, host of the LinkedIn Ads Show podcast, and has managed among the world’s largest LinkedIn Ads accounts worldwide. Follow AJ on LinkedIn here: https://www.linkedin.com/in/wilcoxaj/

Michael W. Wright is an international author, business professor, exponential era thought leader, speaker, and entrepreneur. Mr. Wright has delivered more than three decades of global P&L leadership for diverse public and privately held early stage to mature technology enterprises at scale, focused on leading edge semiconductor equipment and materials, software, instrumentation, fluid flow and filtration product portfolios. He has served on public (AUGT, RTEC), private (WWK, Techware, Starview Technologies) non-profit (MHTA, UMN/TLI) and international joint ventures (Precision Taiwan and numerous international subsidiary entities).

Phillip Nunn is one of the UK’s leading figures and thought leaders when it comes to operating on LinkedIn. A regular speaker on the worldwide circuit, Phillip’s modus operandi is based on bridging the gap between traditional financial markets and the power of automated, social networking. His no-nonsense understandable methodology is a big hit with institutions and individuals aiming to understand the space and how to use it to scale their business development operations.

Bill Caskey is host of the Advanced Selling Podcast, author, speaker and successful entrepreneur. Bill has been improving B2B sales teams and executives since 1990. His philosophies and strategies have fueled explosive growth in sales and profits for his clients. Bill’s passionate about sharing his ideas about selling, business, life, money, and meaning.

James Carbary is the bestselling author of Content-Based Networking: How to Instantly Connect with Anyone You Want to Know. He’s also the founder of Sweet Fish Media, a podcast-first media company. He’s been a contributor for the Huffington Post & Business Insider, and he also co-hosts the B2B Growth Show (a top ranked podcast according to Forbes).

Social selling is a critical strategy for not only generating pipeline at scale, but also proactively managing existing customers to protect them from churning or support expansion opportunities. The clues and the opportunities lie in the digital signals available to you across social mediums. But what exactly are these signals and how do you use them to retain customers and grow revenue? Join us as we discuss the power of social selling with Jamie Shanks, CEO of Sales for Life, the world’s largest digital selling training program for mid-market and enterprise companies.

Did you know, 40% of available job openings are not advertised online? Yet, 90% of job seekers are basing their job search solely on online job postings! So how do you learn about or throw your hat in the ring for that elusive 40%? Join us as we uncover the hidden job market and how to approach your job search the “right” way with Marty Gilbert, Founder and CEO of NorthShore Executive Networking Group.

What’s the secret to growing your business from 60 to 2600 customers? How do you maintain relationships and keep your business afloat even during a pandemic? You might be surprised to learn that you already know the answers to both. On this episode of B2B Mentors, we spoke with Ashley Ring, VP of Sales and Marketing for FreeFlight Systems, who achieved both feats.

Generating pipeline and revenue is the bread and butter for any sales and marketing organization. But reaching those goals requires more than simply a higher volume of activities and touchpoints. There’s a human element to the process that accompanies the research, personalized messaging, cadence, content, and more. As a sales and marketing organization, it’s your job to evolve. To learn and grow. To break out of the “this is how we’ve always done it” mentality to reach the prospective buyers of today. But how? Trish Bertuzzi, best-selling author of The Sales Development Playbook and founder of the Bridge Group, shared her expertise and insights on this very subject on the B2B Mentors Podcast.