- 81% of companies consider their blogs “useful,” “important,” or “critical.”
(Source: Hubspot) - 33% of B2B companies use blogs.
(Source: InsideView) - 37% of marketers say blogs are the most valuable type of content marketing.
(Source: Content Plus) - Companies that blog have 97% more inbound links.
(Source: Hubspot) - 78% of CMOs think custom content is the future of marketing.
(Source: Hanley-Wood Business Media) - Small businesses that blog get 126% more lead growth than small businesses that do not blog.
(Source: ThinkCreative) - 81% of U.S. online consumers trust information and advice from blogs.
(Source: BlogHer) - 61% of U.S. online consumers have made a purchase based on recommendations from a blog.
(Source: BlogHer)
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[skill percent=”37″ title=”37% of marketers say blogs are the most valuable type of content marketing. (Source: Content Plus)”]
[skill percent=”67″ title=”Companies that do moderate blog posting between 1-2 times per month have 67% more sales opportunities than companies that do not blog. (Source: InsideView)” ]
[skill percent=”61″ title=”61% of U.S. online consumers have made a purchase based on recommendations from a blog.(Source: BlogHer)”]
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- Companies that do moderate blog posting between 1-2 times per month have 67% more sales opportunities than companies that do not blog.
(Source: InsideView) - Once you write 21-54 blog posts, blog traffic generation increases by up to 30%.
(Source: TrafficGenerationCafe) - Among those who use e-mail marketing, companies that blog get twice as much traffic from their email than those who don’t.
(Source: HubSpot) - The most active demographic group for blogging is 21-to-35 year olds with 53.3% of the total blogging population.
(Source: Sysomos) - 23% of total Internet usage time is devoted to social networks or blogs.
(Source: Dream Systems Media) - 60% of consumers feel more positive about a company after reading custom content on its site.
(Source: Content Plus) - Brand engagement rises by 28% when consumers are exposed to both professional content and user-generated product video.
(Source: comScore) - 90% of consumers find custom content useful, 78% believe that companies behind content are interested in building good relationships.
(Source: TMG Custom Media) - Companies with fewer than 10 employees typically allocate 42% of their marketing budget to content.
(Source: Content Marketing Institute and Marketing Profs) - 68% of consumers are likely to spend time reading content from a brand they are interested in.
(Source: The CMA)
I hope these blogging facts and stats were helpful. If you are a business builder and want to get all of the benefits of a blogging program, but simply do not have the time, expertise or resources to get it done, contact the folks at ActiveBlogs.com. We utilize a unique combination of specialized custom content, email marketing, social media marketing, and SEO — all rolled into one very simple yet effective blog marketing program.
Request a demo and pricing packages: marc@activeblogs.com
Sincerely,
Marc Dube
President / Founder
ActiveBlogs.com
