You know your business’s goals, attitudes, hopes, and dreams like the back of your hand — but does anyone else know? When you work at (or own) a business, you get to know its brand a culture, and it is easy to assume that everyone else sees it the same way you do. But unfortunately, this is not the case. You can offer the most amazing services or products, but if no one knows about them, your company will struggle. It takes an active effort to increase brand awareness.
Is brand awareness really that important?
So what if your company isn’t a household name? As it turns out, brand awareness is imperative for decreasing customer acquisition costs, increasing loyalty, and lowering marketing costs. Improving brand awareness will make a huge difference in your bottom line, no matter the size of your company. But in today’s market, it takes more than stamping your logo on everything to build brand awareness.
But we’re here to help! We’ve put together five tips to help you make your brand stand out.
- Develop your voice. In most industries, written content is one of the best ways potential clients get to know your business. Determine the key messages you would like to convey and hone in your company’s specific style of communication. Let your voice be unique and easily recognizable.
- Enlist your employees. Every employee is a representation of your brand, and each customer interaction should reflect your company’s core values. Make sure your employees understand brand culture and encourage everyone on your team to share your story.
- Use social media. Decide which social media outlets are best for your business. Instagram can showcase highly-visual companies while Twitter is perfect for sharing breaking news. Use hashtags and keep up with interest groups to join conversations relevant to your industry.
- Let your customers be your biggest fans. When you give your clients unforgettable customer service or unequalled products or services, they will spread the word. Often, word-of-mouth and referrals from clients are the most effective ways to build your brand recognition.
- Be yourself. Don’t try to imitate bigger brands — instead, use your uniqueness as a selling point and set yourself apart from competitors. Everybody loves a good story, so don’t be afraid to share yours.
These tips are just a starting point for launching your own brand awareness campaign. With so many opportunities for digital sharing, there is no limit to what you can do with a little creativity. There is no better time to spread the word about your brand — highlight your strengths, focus on what sets you apart, and let the world know how awesome your company really is.
