You’ve heard about the growth of B2B blogging and the many benefits it provides. If you’re still unsure if implementing a blog program is the right move for your company, you’re not alone. Many companies are understandably apprehensive when it comes to investing in a new marketing program. But when looking at recent statistics, which compare the performance of businesses that blog to those that do not, you may find yourself motivated to take action.
The facts
For the past five years, HubSpot has released yearly reports about the efficiency of various marketing strategies through the compilation of data gathered from thousands of companies. In their 2014 State of Inbound Marketing report, the following facts about business blogs stand out:
- “Content creation through blog posts” is cited as the top inbound marketing project for companies of all sizes.
- Marketers who prioritize blogging are 13 times more likely to have a positive ROI.
- Blog creation is a marketing priority not only in North America, but also in Europe, the Middle East, and Africa.
The draw
So why are companies of all sizes from around the world blogging, and how are they getting such great results? There are several reasons behind the popularity and influence of business blogs.
Low cost, big benefits. Smaller companies are attracted to blog creation because the cost is low and they get exceptional results from it. The greatest commitment of blogging is time spent researching and writing, but it is easy to outsource the task to experts in the field. And even if a company is mid-sized or large, they can still appreciate the low cost of blogging — and certainly take advantage of its many benefits.
Leaders of the pack. Blog posts are a great medium through which businesses can establish thought leadership. As opposed to putting out a white paper or report, the ongoing content shows the development of ideas in response to industry changes and trends. It also does a better job showing the company culture and building brand so they can differentiate themselves from their competitors.
Better search rankings. Consistently blogging improves your organic search result rankings as well. Not only do you increase your pool of relevant key words, but you also integrate more inbound links to your website (the genuine kind that your business is rewarded for, not the artificial kind that attempts to trick search engines.) Plus, companies with over 40 landing pages are 12 times more likely to generate a lead than those with only 1 to 5.
The popularity of business blogs is continuously growing as consumers turn more and more to content marketing as a source of viable information. It is now almost an expectation that companies retain a frequently updated blog and use it to pass on helpful news and information. So stop dragging your feet on implementing a blog program — your customers and your business will thank you for it.
An excellent blog begins with a solid plan of action. Contact the professionals at Active Blogs at (800) 720-5398 or info@activeblogs.com for a no-cost consultation.
