Why You Should Solve Your Prospects’ Biggest Problems with Content
It’s not enough to tell prospects your products or services are great and expect them to buy with no questions asked. B2B sales are often complex — bigger investments require more information and time for relationship-building. Producing educational content is an...
Do You Understand the Importance of Relationship Building in the B2B Sales Cycle?
Human connections are vital to sustaining any type of relationship. According to Customer Think, there are five key ingredients for a successful relationship: trust, respect, care, comfort, and inspiration. In business, it’s just as important to nurture prospects and...
Reach for Growth: Invest in LinkedIn to Increase Your B2B Marketing Reach
You’ve invested a lot in developing standout B2B products or services. You know your target audience as well as its members’ wants and needs. Your marketing messages are on point, and you’re delivering them to those on the email lists you’ve grown via relentless lead...
Let Your Satisfied Customers Tell Your Story Through Blog Marketing
Ever get tired of telling prospects what your company can do for them? Wouldn’t it be easier if your most satisfied clients called them all and told them how good your company is to work with and how you helped their companies meet objectives?
Why Nobody’s Reading Your Blog
Let’s be honest: Creating a successful business blog is no easy task. You put countless hours of thought and effort into your blog, so it is understandably disappointing when you don’t see the number of visitors, subscribers, or conversions that you would have liked.
Building Loyalty to Your Brand Should Be Marketing’s First Priority
Do you find yourself wondering whether brand loyalty even exists?
Why Are More Businesses Blogging?
You’ve heard about the growth of B2B blogging and the many benefits it provides. If you’re still unsure if implementing a blog program is the right move for your company, you’re not alone. Many companies are understandably apprehensive when it comes to investing in a...
