Blogs take time. Well, active blogs do. You have to find good, meaty content, write it up into an appetizing feature, and serve it — all on a very consistent basis. That’s a lot to add to your plate, especially if it’s already full — but it is necessary.
When it comes to the company blog, content marketing experts have varying definitions of the “right” or “best” metrics to measure. However, are there any “right” metrics to measure? Is there one combination that screams “SUCCESS!” for your program? The answer is “yes,” there is — but what those particular metrics are depends entirely on your company.
Let’s be honest: Creating a successful business blog is no easy task. You put countless hours of thought and effort into your blog, so it is understandably disappointing when you don’t see the number of visitors, subscribers, or conversions that you would have liked.
Creating content seems easy in theory: you just whip out your laptop and type away until you have a decent article to share with your audience. Unfortunately, good content is easier said than done.
At Active Blogs we take our coffee very seriously. We even have our own custom blend that we brew at the office! So naturally, when we heard that Starbucks had come out with six limited edition frappuccino flavors, we decided that we absolutely had to try them all....
Meghan Trainor took the world by a storm with her anti-body shaming smash hit, “All About that Bass.” The Grammy nominated single enchanted listeners around the globe for its unapologetic lyrics about being yourself no matter your size or shape. While Meghan might be...
You’ve probably heard of a blog. Perhaps you’ve even stumbled into one before. But what is a blog, really? A blog (also known as a “weblog” or “web log”) is a website consisting of regularly updated entries or posts, with features like comments and links to increase...
You’ve heard about the growth of B2B blogging and the many benefits it provides. If you’re still unsure if implementing a blog program is the right move for your company, you’re not alone. Many companies are understandably apprehensive when it comes to investing in a...
Think content marketing is a new and revolutionary idea? It has actually been around and proved effective for hundreds of years. When you think about it, it isn’t too surprising — after all, content marketing in its most basic form is just great story telling....
