Remember when websites first came into the marketing scene? They were nothing more than an online brochure. Now more than ever, you must transition your website from that outdated brochure style to a living, breathing entity that will drive your sales success. I like...
Did you know that most Fortune 500 companies blog consistently? The University of Dartmouth Center for Marketing Research reports in their 2013 annual study that 78% of Fortune 500 blogs regularly post, keep up with comments, and have active RSS feeds with new...
After blogging consistently for an extended period of time, you’re bound to run into some content generation roadblocks. If you’re severely lacking blog inspiration, you might be in need of some blog post building blocks — general ideas that can be tailored to your...
What’s the most useful tool a content creator with little time to spare can have in his or her arsenal? An editorial calendar. A content editorial calendar is an outline of the content you plan on creating over a finite period of time. It organizes your topic ideas...
Are you stuck in a blogging rut? Don’t worry, we’ve all been there. As the Client Success Services Editor at Active Blogs, blogging is part of my job — so when I find myself lacking “blogspiration” it can be a frustrating and intimidating experience. But as one who...
Type “how to start a business blog” into Google and you’ll get over a billion hits within milliseconds. Clearly there’s a lot of advice out there on exactly what it takes to launch a successful blog for your business. Saying the process can be overwhelming is an...
When potential clients visit your website or blog pages, they will not all be at the same buying process stage. From the initial awareness stage to being ready to purchase, content plays a vital role in leading potential buyers to choose your IT or tech business over...
