Are you casting a wide net in your marketing efforts or hunting with a spear? If you’re selling large B2B accounts, ABM (account-based marketing) is the golden ticket to successful whale hunting and can only be done with one focused shot. Casting a wide net might reel...
As the adage goes, the only constant in this world is change. And that is certainly true for digital marketing. As new trends emerge, other established trends are simply gaining speed. Although 2021 may prove to be as hard to predict as 2020, marketing experts agree...
Pillar content provides an in-depth look at a particular topic or concept. Think of it like the leader of the content pack for that topic area. From it, additional articles, videos, graphics, and so on can be created, supporting the leader and providing new access...
The world of B2B content marketing is in a constant state of evolution. Businesses that fail to evolve will quickly be left behind the competition. If you are honing your content strategy for 2020, it’s important to note that, while engaging content is always going to...
Quickly landing as one of the most current in-demand TV series of 2019, “The Mandalorian” has completely taken the U.S. by storm (troopers) for very good reason. If you have a pulse and logged into social media as of late, it’s very likely you’ve seen the flood of...
It’s not enough to write great content, post it to your website, and hope people find it. By creating an effective content distribution strategy, you can expand your content reach as well as its impact and, ultimately, engage more members of your target audience. By...
When it comes to generating B2B leads, is it more important to create original content or curate other people’s content? To find a clear answer, it’s important you understand the difference between curated and original content. Curated content is content others...
With the entire world relying on digital media for information, American author Seth Godin once said, “Content marketing is the only marketing left.” Reaching out to prospects and clients is a continual process. And knowing what content might catch the eye of...
As more B2B marketers focus on content generation as part of their marketing efforts, there is increasing pressure to ensure they knock theirs out of the park to stand out among the competition. Perhaps that’s why more are turning to sophisticated content marketing...
