This year has just flown by! I guarantee you these next four months are going to go by in a flash. During the summer months, families are trying to travel with their kids before they go back to school. You’ve probably found a lot of people you’ve been trying to...
As the African proverb says, “if you want to go fast, go alone. But if you want to go far, go together.” Success doesn’t happen overnight, and it certainly doesn’t happen alone. The most successful people in business, athletics, entertainment, and others did not...
Word-of-mouth marketing is alive and well in the form of user-generated content (UGC). Happy customers tweeting, snapchatting, and instagramming your products is one of the most effective — and free — forms of advertising. In fact, a reported 37% of consumers look to...
According to a recent survey, 48% of consumers use some form of voice search for their online queries. That same survey found that 94% of respondents wanted more devices to have voice-command capability. Voice search, or the ability to use verbal commands on a device...
Every decision we make either brings us closer or pulls us further away from our goals. The decision to keep going, to experiment with new ideas, to consider new perspectives, to keep trying even when it’s hard will always lead you closer to achieving your goals. In...
Hashtags are an effective method of tagging content with specific topics or themes. These hashtags allow users to discover new content related to topics they are interested in. For example, if you were interested in content marketing, you would likely follow that...
The state of being widespread or constantly encountered. Omnipresence should be your and your team’s motivation when even considering leveraging LinkedIn to grow your sales and brand reach from LinkedIn. There is a plethora of noise from sellers also trying to reach...
No doubt a friend or colleague has likely recommended an intriguing or entertaining podcast to you in the last few months. Because most well-known podcasts are journalistic or B2C podcasts, the associations you draw might lead you to think podcasts aren’t common in...
Are you a social media skeptic? While you may think of social media marketing as more of a B2C thing, more business professionals are recognizing this effort as an important part of their B2B marketing mixes. Can those in the B2B space afford to forego social media...
