I’m often asked what tech stack we use in our day-to-day and thought it would be helpful to share. Although we’re not a large company with hundreds on our team, I do have the answer if you’re a smaller organization with fewer than 25 in your total sales and marketing department.
According to a recent survey, 48% of consumers use some form of voice search for their online queries. That same survey found that 94% of respondents wanted more devices to have voice-command capability. Voice search, or the ability to use verbal commands on a device...
No doubt a friend or colleague has likely recommended an intriguing or entertaining podcast to you in the last few months. Because most well-known podcasts are journalistic or B2C podcasts, the associations you draw might lead you to think podcasts aren’t common in...
There’s a lot of noise out there about producing marketing content for your company. Business leaders may not realize its benefits, but certain forms of content production can be valuable parts of strong inbound marketing strategies. Every leader desires to grow and...
When potential clients visit your website or blog pages, they will not all be at the same buying process stage. From the initial awareness stage to being ready to purchase, content plays a vital role in leading potential buyers to choose your IT or tech business over your competitors’.
As a content marketer, you understand that in order to convert website visitors, you have to know the people you’re trying to convert. But if you can’t see who’s visiting, how can you know them and target your messaging to meet their needs? Most analytics tools let...
We all love new prospects — but the success of most businesses depends on our loyal, ongoing clients. While it’s always nice to have prospects in the pipeline, keeping current clients happy is just as valuable, if not more so. Studies show that it costs much less to...
Stay Informed
The latest thought-provoking, problem solving business and marketing articles from Active Blogs.
