You might know the term technical debt: In software development, it refers to putting off correcting a flaw in software to speed up product release. The “debt” is the time you borrow, compounded by the costly consequences of not fixing the issue at the outset.
In our last post, we talked about the many ways a blog can support your conversion strategy. In this post, we want to go a little further and talk about how to make those conversions happen. Bringing visitors to your website is great; having them read your posts is...
You might know the term technical debt: In software development, it refers to putting off correcting a flaw in software to speed up product release. The “debt” is the time you borrow, compounded by the costly consequences of not fixing the issue at the...
Penguin, Panda, Hummingbird, Pigeon … it may sound like a menagerie, but it actually refers to new versions of the Google algorithm — and these feisty animals may have a huge impact on your business’s website search rankings. If you haven’t already jumped on the...
Nowadays, ALL and I mean ALL roads to sales go through your website at some point. You’ve probably invested hundreds upon thousands of dollars on branding and marketing to get your prospects to your website in the first place. So when they do visit your website, say...
You know your business’s goals, attitudes, hopes, and dreams like the back of your hand — but does anyone else know? When you work at (or own) a business, you get to know its brand a culture, and it is easy to assume that everyone else sees it the same way you do. But...
Over the past several years, the term “optimization” has become very familiar in the online marketing world. Web searches have changed the way users find information, and getting onto that much-coveted first page ranking has become a business’s ultimate goal. But the...
Let’s say a potential customer visits your website. Even better, they liked what you have to say and think you may be a trusted expert in your industry. So naturally they are going to hunt down your business’s information and give you a call, right? Wrong. As much as...
