Word-of-mouth marketing is alive and well in the form of user-generated content (UGC). Happy customers tweeting, snapchatting, and instagramming your products is one of the most effective — and free — forms of advertising. In fact, a reported 37% of consumers look to...
Building pipeline typically involves a net and/or a spear approach to your outbound strategy. Messaging and targeting within a net are typically broader, enabling sales and marketing teams to reach a higher number of prospects (though not all are necessarily “right”)....
Search engine optimization (SEO) has changed a great deal over the years. It is no longer enough to stuff as many key words as possible into a web page or blog post. With the frequently updated Google Algorithm, the way you are rewarded or penalized in rankings has...
In theory, social media is easy enough. You simply share whatever is on your mind with hordes of followers and watch the shares and new follows role in. But if you’ve had any experience managing social media accounts for your business or organization, you’ve likely...
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