Is your online content “responsive?” This simply means that the content “responds” to the screen size it’s being viewed on. Webpages and emails alike are automatically scaled to fit the screen of the device. Consider your own experiences: Have you ever deleted an email on your phone that didn’t open correctly? Have you ever closed a webpage on your tablet that didn’t look right?
You know from experience, then, that having your marketing emails optimized for mobile devices is important. Check out these numbers to see just how crucial this mobile responsiveness is:
- 45% of emails are opened on mobile devices (more than the 36% opened on desktops)
- 69% of mobile users delete emails that aren’t optimized for mobile
- #1 source of email campaign opt-ins is mobile users
So the statistics back up your intuition: Email optimization for mobile devices matters!
Make sure your creative, consistent content efforts pay off by making sure that all users everywhere can see your emails and interact with them.
What can you do?
Talk to your digital content and marketing staff to make sure your content marketing emails are optimized for mobile devices.
- Reduce the number of images.
- Use smaller file sizes.
- Implement responsive design protocols: Either make your own or invest in a decent one.
- Make links and CTAs more prominent.
A little bit of planning and coding can go a long way in making your emails readable by everyone – no matter the device. Just remember, mobile readers will likely become mobile shoppers!
