Marketing is Not About Doing What You Want!

Giving your time as a mentor can be as valuable as getting mentored.

Episode Summary

In this episode, Ian Fardy, Vice President of Marketing at NDC, talks about the importance of building your marketing strategy around what your client and their customers want. Learn about the role mentoring — and being mentored — plays in a successful career, the nature of successful teamwork, and how resiliency factors into the success or failure of an idea.

Key Takeaways

• Building a campaign isn’t about what you want or what you like. It’s about focusing on what your client and their customers need. You may have to market something you don’t know anything about to an audience you don’t understand. It’s your job to learn about the product and the audience, so you can fulfill your client’s expectations.
• Use what works. Look at what makes others in your field successful on social media and emulate their strategies.
• When leadership trusts in the talent and abilities of its various teams and departments, it creates an environment conducive to creativity and innovative problem-solving.

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