Starting a Global Conversation with Your Marketing

We had this asset that we could provide to serve a larger cause. And it wasn’t like we were trying to save the world, right? But we were trying to just help.

Episode Summary

Holly Qualman, Chief Operating Officer of Archer Corporate Services — and former VP of Marketing and Client Solutions at Apex Logistics International — joins Connor to talk about her success shifting perspectives in the global pandemic conversation. Learn how she flipped the script on the COVID-19 story and used Apex’s existing efforts to bring hope to a dark time — and inspire other organizations to do the same. Hear about Holly’s personal journey to success and how she values humility and humanity in her approach to business.

Key Takeaways

• Keep it real. Be candid, humble, and human. People appreciate those human qualities that aren’t always present in the business world.
• There is always more to learn. If you’ve “mastered” something, there’s not much else to do there. Keep learning and growing. New knowledge drives the motivation to know more and keep doing better.
• Always look for how you can help. Solving a problem for your customers — or your community — with philanthropic intent adds that human element to business, gives people hope, and attaches your brand name to positive, beneficial action.

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